Where are you today ?
Partnering path
New to partnering
Need to form plan and avoid pitfalls
Need to change existing model
Have a specific focused project
Need to convert strategy to action
What are Alliance Accelerators?
We offer fixed price packages of work that deliver fast results, these are our Accelerators. They are fixed length, but with custom defined deliverables.
Similar to startup accelerators, they give you direct access to subject matter experts, experience and skilled resources that would normally be out of hiring reach.
Advantages of our Alliance Accelerators
Fast start - get going today and hire in parallel
Fixed price accelerators focused on your outcomes
Modular packages to suit budget and runway
Alliance Accelerators
Fundamentals Health-check
1 day including report
Free of charge
Best for: Software vendors that are looking for a no risk evaluation of their existing or future planned partnering approach
So that you can get to know us with little risk, we offer a high level alliances health-check, free of charge. We will conduct minimum of 4 hours of remote conversations with key stakeholders, We will evaluate your business against market leading alliances best practise and compare your goals vs fit with current or intended partners and alliances.
We will then produce your SWOT report with our findings that will include challenges, alignment, opportunities and high level improvement steps for you to execute.
Alliance Baseline Accelerator
4 week retainer + report
Best for: Vendors starting out with first alliances or needing to re-invigorate an existing indirect model
The Baseline accelerator package is designed to capture the existing state of your indirect business and capture your future needs. We do this with a 360 degree approach covering every part of your business that is critical to your alliance strategy. We look at CEO and investor goals, sales engagement, marketing alignment, alliances management, development and integration capability to name a few.
We then compare you with best practise, market trends, consider challenges product market fit and partner alignment. We apply our experience, obtain market feedback and generate a baseline report from which to develop a forward strategy.
Alliance Strategy Accelerator
4 week retainer + strategy documentation
Best for: Tech vendors looking to set first partner go-to-market strategy, avoid common pitfalls and drive speed to revenue with focused, aligned alliances.
This service builds on the baseline whether completed by us, or a validated baseline you have completed. From this we will curate a bespoke GTM strategy that aligns your desired outcomes with the right partners and their drivers.
We define a straw man built from the baseline findings, aligned with the value proposition and goals for review. We then conduct stakeholder and group sessions to gain buy in and alignment across your business, validate and adjust the plan as necessary.
This may also include coaching in order to get to a mutual plan with each department. Typical stakeholders are heads of product, indirect and direct sales, marketing, customer success, implementation, exec leadership and board investors.
As part of the service the strategy, milestones, dependancies, ownership and work packages will be defined and delivered in a strategy document. It will include, not only the strategy, but also the business drivers, outcomes, assumptions and barriers.
Alliance Execution Accelerator
4 week retainer + execution plan
Best for: Tech vendors looking for in-market experts to convert their partner strategy to actions and market traction.
The execution accelerator service ensures that you are ready to be able to execute your alliance plan. Building on the alliance and GTM strategy, we will use our methodology and experience to guide the definition and execution of tasks. Examples include:
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Business plan, exec buy-in and budget
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Partner qualification matrix and recruitment framework
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Target partner joint value propositions
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Creation of partner recruitment campaign, materials and events
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Prioritisation of target partner funnel and mix
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Outreach shadowing , approach and introductions
These tasks will be bespoke to your business. We will set out the timeline, costs, ownership, barriers and workarounds. The accelerator will ensure that you are ready to engage the right mix of partners for you to drive success.
Focused Track Accelerator
4 week engagement
Best for: Companies that need help with a specific focused challenge or short term defined project and may require extra skills, resource or leadership
This is a highly focused service where we expect you to have a well defined challenge or objective, and, have already completed any required needs assessment.
We are happy to either lead, guide or be a contributor and will bring our no-nonsense approach, skills, and tools to the table to ensure that the project is efficient and can achieve the agreed outcomes.
Examples of "focused track" projects include:
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consolidate existing partner network
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creation of an alliance recruitment framework
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Build initial offering for AWS/Google/Snowflake marketplace